Public Relations Guidelines

It is in the best interest of the Community Relations and Initiatives Office to provide equal representation of all campuses, departments and organizations. Kingsville ISD continues to encourage all employees; office administrators, principals, teachers, coaches and organization sponsors, to support the district in its efforts to provide positive information to our publics.

Public Relations Department Guidelines:

»      Press Releases, News Articles, Photos, and/or Event Announcements needing to be sent to the Kingsville Record must be sent through the Community Relations Office. – The Community Relations Office will submit to the paper and Carbon Copy principals on each submitted item.

»      Promotional material of school activities, performances, exhibitions, displays, or special events to be displayed in the community must be approved by the Community Relations Office.

»      All KISD campuses, departments and organizations should notify the Community Relations Office of ALL existing or new social media accounts.

»      Request for media coverage of campus events including video, news articles and photos, must be submitted to the Community Relations Office at least a week prior to the date of event. A PR Request form must be filled out and sent to [email protected] in order to confirm coverage. The PR Request form can be found on the Public Relations Department Webpage.

»      District calendars and newsletters are managed and distributed through the Public Relations Department. Campuses must meet deadlines in submitting news articles, photos, event updates, etc. to have an up-to-date monthly newsletter and calendar.

The Community Relations Office communicates with media representatives on a regular basis and will determine the best way to pitch your story idea to the media. Some options include, but are not limited to:

»    Education Notes: weekly news tips that are send to reporters and bloggers

»    News Releases: solicit media interest by topic or program

»    Media Advisory: invite media to an event

»    Newsletter: monthly letter sent district-wide, to parents, and to community

»    Website: constant updates to our visitors

»    Social Media Outlet: fastest source of sharing information

When submitting you campus news or story idea, please do the following:

1.    Provide facts and details: Who, What, When, Where, Why and How

2.    Share your opinion: Why is this newsworthy? What makes this awesome? How is this different? – These can be used as quotes for articles. 

3.    Gather supporting material, resources, or documents if any. For photos, share names of students, grade level, and information regarding their recognition or awards – based on the photo.

4.    Make sure students have permission to be published. Check your FERPA restrictions.

5.    Contact the Community Relations Office with questions or ideas.

Submit story ideas and related information to the Community Relations Coordinator, Emilio B. Flores; [email protected] or 361-246-7082